Social Media and Truckers: Building The Trucking Industry
Posted by Ben Comer on Mon, Feb 13, 2012 @ 10:43 AM
Social media has recently become more influential in shaping and improving the trucking industry. As driver turnover rates increase, social media is no longer a fad but an effective medium for voicing truckers’ needs and concerns.
Case in point was The First Annual Truck Driver Social Media Convention, which MTI’s President Chuck Melton attended in October. Chuck attended this convention to gain a better understanding of driver’s issues including tougher compliance regulations and low pay. Allen and Donna Smith organized this event to not only discuss social media but also to more importantly advocate for drivers.
Allen has continued to spread awareness about truckers’ hardships, having recently interviewed Lynsay Caylor, the Social Media Marketing Manager for Pilot Travel Centers. During the interview on Allen’s Truth About Trucking radio show, Lynsay shared that social media should be truthful and personable for truckers. She described how social media has helped to improve drivers’ experiences at Pilot locations by listening to their concerns with shower cleanliness and food options.
Lynsay Caylor
Just like Lynsay addresses truckers’ needs through social media, MTI’s social media reinforces its exceptional customer service. While our team provides trucking fleets with comprehensive software, we also have live humans who can explain how our technology benefits you. Learning how our products can increase your bottom line either over the phone or through social media, MTI wants you to join the conversation.
Like social media, we understand that the sales process is a two-way communication channel. Rather than talking to you, our team strives to talk with you by listening to your needs. MTI realizes that people drive the trucking industry, not the trucks themselves.
Like us on Facebook by clicking here, follow us on Twitter by clicking here, or simply give us a call today to learn how we’re building the trucking industry one conversation at a time.
